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360 PHOTO & VIDEOGRAPHY
VIRTUAL TOUR
Virtual Tour enables your viewers to experience the concept of space without being physically away. We can now view 360 panoramic spaces of 10 apartments we are interested in, 5 childcare centres options for our kids, attend 3 exhibitions, shop in 2 virtual stalls and visit different worksites all within a day, with clicks away and without moving out from the study room. The figures are arbitrary but the idea is not because the application of Virtual Tour is limitless as long as it improves efficiency and productivity of the human race. With Interactive Hotspots being embedded within 3D modeled virtual space or real physical space projected virtually, brands no longer need to maintain as many physical stores, concerts can now be extended beyond seats limits and consumers can now access to different spaces readily for their varying purposes be it purchases, entertainments or being informed.
E-Learning
Instead of Textbooks, learning and assessments can be in virtual tours now with data analytics providing time spent, subjects of interest, assessment scores, areas of improvements and even online consultations with e-lecturers. The potential is exponential just like how E-learning as a concept work hand-in-hand with classroom learning, with modern video technology, the boundary of E-learning has just been pushed wider.
Virtual Staging
This idea is developed from the Interior Design (ID) industry. For years, ID firms and even construction companies have been using 3D engineering software to create mock-up of developments. Now, you can take 360 panoramic photos of your room and see how it would look with a different paint color. Think bigger, a luxury brand recently launched an Augmented Reality (AR) function within its app allowing shoppers to see how they would fit with their different shoes’ selections. We can practically do all these in virtual tours now. As we step closer towards the Metaverse, it is time for certain brands and industries to rethink how physical businesses can be conducted virtually with unique and refresh experiences.
Exhibitions
Whether is it a fully 3D modeled virtual exhibition or physical exhibition space, a virtual tour allows virtual participants to join in the exhibition without safety & health concerns. Virtual Tours should not be deemed as a tool to replace physical exhibitions, instead virtual tours should be a medium looking to enhance the exhibition experience such as allowing audience who could not be physically there to join the exhibition as well as ease and convenience of commerce.
Real Estate
The most widely used virtual tour today and we could totally understand why. Before the use of virtual tours, we see real estate agents using videos as a form of property introduction tours. These videos are still very popular today in generating leads and interest in those properties. However, leads generation do not translate to sale immediately. Interested buyers will then ask real estate agents for viewing before making a 6-7 figure decision, often with their partners. Instead of bringing every single potential buyer for viewing, now the sales funnel is being filtered down by a virtual tour which couples can view at their own time and convenience, understand the layout of the space and iron out any displeasure without the agent. What does that leave the property agent with if an interested buyer calls for a viewing after going through the virtual tour? Less viewing and more deals closed.
360 VIDEO
Goldfish Picture provides 360 filming, stitching and editing into a 360 video as our services. Essentially 360 video is a video on runtime but providing viewers with the freedom to look around their environment without any view restrictions. Graphics and Asset elements can be placed within the 360 environments at specific points of the video. 360 videos can be hosted by private servers, embedded in 360 players or publish and played on YouTube.
INTERACTIVE 360 VIDEO
Interactive 360 video is essentially 360 Virtual Tour/Shop/Space/Environment which does not run with a duration. You can literally stay in a room of a virtual tour for the whole day. With a virtual tour, viewers have the freedom to interact with elements embedded and it can be anything. It can be a click to join a virtual call to speak with the exhibition manager, a click to purchase your favourite watch, a click to be guided by a Robot, literally anything can be embedded into a 360 virtual tour. The best part, it is rent free.
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